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SAF 2014: 1960's - Rad Ad Looks

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작성자 PapertreyInk 작성일14-08-23 00:00 조회22회 댓글0건

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This is one of two video tutorials for Papertrey Ink's 2014 Stamp-a-faire. It represents the 1960's era.

1960's advertising was all about grabbing your attention with a "big idea". The slogans seemed to talk directly to you, selling both confidence and the product itself. "One doesn't come without the other," they seemed say.
Naturally, you wanted whatever they were selling in order to feel that confidence boost. Those Mad Men certainly knew how to do their jobs and land those accounts.
Your challenge is to grab the same sort of attention on your paper crafting project. Combine a sense of order within something asymmetrical. Use bold, clashing colors and overlapping shapes with confidence. The type was thick, whimsical, and black and often placed on the lower half of the ad. Inlaid die cuts help to add a slick and sleek appearance.

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